Senior Manager Mobile Marketing at App Annie
Digital marketing professional with 10+ years experience in data-driven growth for mobile app & games. Expertise in all areas of digital marketing, including: advertising, SEM, CRM, affiliate but mostly mobile app specific marketing. Published over 40 mobile apps hands-on with various business models, strategies and budgets.
Currently working as a mobile marketing team lead at App Annie; a global app analytics company based out of San Fransisco. Previously in performance marketing at BUX and Spil Games. Experience in many consumer verticals such as gaming, finance, sports, business and utilities.
Areas of expertise / I am mentoring:
Mobile app marketing & advertising
Budget forecasting and KPI modelling
Marketing Team leadership
Coaching, hiring, processes, strategy
Creative production for marketing (from mobile ad banners to TV commercials).
Languages: English, Dutch