Spring 2022 Reading Ideas

New season, new Marketing Mentors' reading ideas. Let us take a look at 5 new suggestions for the upcoming weeks in spring 2022.


Digital Marketing in an AI World: Futureproofing Your PPC Agency by Frederick Vallaeys by Frederick Vallaeys

AI is changing the digital marketing scenario, and you should not be afraid. With this book, you can see the "what" and "why" of this transformation, and have an anticipation of what the future of digital will look like.


In this invaluable volume, you’ll learn:

  • What AI and other digital marketing technology can and cannot do

  • How agency owners can reposition their business in the current environment

  • New skillsets to develop or look for in potential new hires

  • Four essential roles digital marketing professionals will continue to play in the future


Data isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.


Exactly What to Say: Your Personal Guide to the Mastery of Magic Words by Phil M Jones

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count.


Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In this book, the author delivers the tactics you need to get more of what you want.

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall

This book provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.


The author reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;

  • the Founder Story, to persuade investors and customers your organization is worth the investment;

  • the Purpose Story, to align and inspire your employees and internal customers; and

  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

The book offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have but aren’t telling.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib

In his book, author Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares.


With it, you will stop doing random acts of marketing, and be able to map out your own sophisticated marketing plan and go from zero to marketing hero.


Conflicted: How Productive Disagreements Lead to Better Outcomes by Ian Leslie

Disagreeing productively is a hard skill for which neither evolution nor society has equipped us. It’s a skill we urgently need to acquire; otherwise, our increasingly vociferous disagreements are destined to tear us apart.


Productive disagreement is a way of thinking, perhaps the best one we have. It makes us smarter and more creative, and it can even bring us closer together. It’s critical to the success of any shared enterprise, from a marriage, to a business, to a democracy.


In this book, the author explores what happens to us when we argue, why disagreement makes us stressed, and why we get angry. He explains why we urgently need to transform the way we think about conflict and how having better disagreements can make us more successful. By drawing together the lessons he learns from different experts, he proposes a series of clear principles that we can all use to make our most difficult dialogues more productive—and our increasingly acrimonious world a better place.