Inspiring stories: Sira Mas

In the category "Inspiring stories" we are featuring amazing marketers. In this blog article, Sira Mas shares with us her lessons learned, inspirations, and tips for fresh marketers. Scroll down and get inspired by Sira.

Hello Sira! 👋 Tell me a bit about yourself.

I'm Sira Mas, a female digital entrepreneur, and founder of The Truly Charming and Wealthendipity.


I have been featured on media outlets such as Entrepreneur Media, Thrive Global, Fox 40, Mamamia, and Ceoblognation.


I specialize in content marketing, which I think is key for any business in order to succeed nowadays.


Tell me one fun fact about you.

I have to confess this: I’m a coffee addict. ☕ I love coffee and in the morning it’s my joy. I also do intermittent fasting every day, so drinking black coffee gives me that extra energy boost I need.

What inspired you to pursue a career in marketing?

Marketing has always fascinated me. In particular, I’ve always found interesting consumer psychology and behavior, and how people elaborate on their choice when it comes to purchasing a product.

That’s why after my Bachelor's degree in Languages and Translation, I decided to enroll in a Master's in Business and Marketing.

What are some lessons learned that have made you successful in your position today?

I learned that no matter what, consistency beats talent, every single day. You need to show up every day and fight for your dreams.

I’ve also learned that you have to believe in yourself and your business idea, especially if you are an entrepreneur and your business is new.


No one will believe in your small business until you will show them massive results.


What would be your advice to fresh marketers?

I don’t think that for an entry-level job in marketing you need all that experience. Talent is built in the process.


You have to hire people who truly show enthusiasm for working with you and can’t wait to learn new things.


Hire curious people, not people who have years and years of experience.

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Thank you for reading!


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